PVP seeks out opportunities and entrepreneurs with the vision to identify real world business problems and develop a "cure". We view uncovering a pragmatic and compelling business solution like finding a needle in a haystack.

Typically, PVP takes an interest in companies that develop niche product offerings that have quantifiable value for their customers and (i) increase corporate productivity in mission critical areas or (ii) simplify the management of non-core corporate functions. Accordingly, PVP invests in companies with software or services that enhance corporate performance in a number of sectors including:

  • Business intelligence software
  • Outsourced business services
  • Administrative assistance software
  • Data management and analytical tools
  • Productivity enhancing software

We believe companies that can differentiate themselves in these areas can become market leaders, and build sustainable value both for customers and shareholders.

PVP Submission Guidelines

If you would like us to review a business proposal, please provide us with an Executive Summary. If the business summary appears to meet out investment criteria, we will contact you for more information or for a meeting. We prefer to receive plans by e-mail.

Below are our expectations for acceptable executive summaries.
E-mail to: plans@pennell.com

Executive Summary
No longer than 5 pages with an additional 2-4 pages of exhibits, press releases or other supporting information, if necessary. The executive summary should provide a succinct overview of the entrepreneur’s business.

Within the executive summary we generally look for the following:

Company Overview

  • Contact person (CEO, President) phone number, e-mail, website, and company location
  • Market needs the Company aims to satisfy
  • Product or services offered to satisfy those needs
  • Evidence of demand

Market Analysis

  • Characteristics of market (size, trends, historic, current, demographic, geographic)

Product or Service Development

  • Major product milestones
  • Ongoing development efforts
  • Competitive Advantages

Marketing and Sales

  • Marketing & Sales Strategy
  • Distribution Strategy and Partners
  • Keys to success in your competitive environment
  • Customers currently using your products
  • Product or Service sales cycle

Revenue Model

  • Revenue per customer from each product or service
    • Up-front Revenue
    • Recurring Revenue

Organization and Personnel

  • Key Managers and Owners
  • Key Operations Employees

Financial data

  • Funds sought & proposed use of funds
  • Summary Historical Financials
  • Summary Projections – using calendar years 2001, 2002, 2003 and not timetable of year 1 after funding, year 2 after funding, etc.
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